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When sport meets business : capabilities, challenges, critiques /

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers th...

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Bibliographic Details
Main Authors: Wagner, Ulrik (Author), Storm, Rasmus K. (Author), Nielsen, Klaus (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2017.
Subjects:
Sports > Economic aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book

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