Managing today's news media : audience first /
The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking f...
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles :
CQ Press, and imprint of SAGE Publications, Incorporated,
[2016]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. ... |
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| Physical Description: | 1 online resource (218 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 203-210) and index. |
| ISBN: | 9781483395449 (ebook) : |