Essentials of strategic management /
This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find f...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; Los Angeles :
SAGE,
2017.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Essence of strategy and strategic management
- Understanding the external environment
- Industry sector environments
- Enterprise stakeholders, identity and purpose
- Enterprise resources and distinctive capabilities
- Strategic decision-making
- Enterprise-level strategy frameworks
- Scale, non-scale and vertical strategies
- Innovation strategies
- Diversification strategies in the multi-activity enterprise
- Acquisition, merger and alliance strategies
- Multinational and global strategies
- Strategy implementation and change management.