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Knowledge-based marketing : the 21st century competitive edge /

Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Bibliographic Details
Main Author: Chaston, Ian
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: London : SAGE, 2004.
Subjects:
Marketing.
Marketing > Management.
Knowledge management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Physical Description:1 online resource (xi, 274 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446211311 (ebook) :