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Marketing : a critical introduction /

Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing.

Bibliographic Details
Main Author: Hackley, Christopher E.
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Los Angeles ; London : SAGE, 2009.
Subjects:
Marketing.
Marketing > Case studies.
Marketing > Problems, exercises, etc.
Marketing > Case studies > Problems, exercises, etc.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing.
Physical Description:1 online resource (186 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446288511 (ebook) :