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Designed to complement existing textbooks, this volume on marketing provides easy access to the key themes, summaries of the approach taken by the main course textbooks, guidance on the essential study skills required to pass the course, and sample exam questions and answers.

Bibliographic Details
Main Author: Blythe, Jim
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: London : SAGE, c2006.
Series:SAGE course companions.
Subjects:
Marketing > Textbooks.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Designed to complement existing textbooks, this volume on marketing provides easy access to the key themes, summaries of the approach taken by the main course textbooks, guidance on the essential study skills required to pass the course, and sample exam questions and answers.
Physical Description:1 online resource (vi, 184 pages).
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446212462 (ebook) :