Effective advertising : understanding when, how, and why advertising works /
'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works.
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| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
c2004.
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| Series: | Marketing for a new century.
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| Online Access: | Connect to the full text of this electronic book |
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