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Today's public relations : an introduction /

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'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.

Bibliographic Details
Main Author: Heath, Robert L. (Robert Lawrence), 1941-
Corporate Author: Sage Publications
Other Authors: Coombs, W. Timothy
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c2006.
Subjects:
Public relations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
Physical Description:1 online resource (xix, 539 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452233055 (ebook) :