rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Writing marketing
    sub title: literary lessons from academic authorities
  name:
    name part: Brown, Stephen
    name part: 1955 March 23-
    role:
      role term: creator
  name:
    name part: Sage Publications
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    place:
      place term: London
    publisher: SAGE
    date issued: 2005
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (265 pages)
  abstract: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
  target audience: Specialized.
  target audience: specialized
  note: Stephen Brown.
  note: Includes bibliographical references and index.
  subject:
    topic: Business writing
  subject:
    topic: Marketing
  classification: HF5718.3 .B773 2005
  classification: 808.066658
  identifier: 9781446211823 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: StDuBDS
    record creation date: 120405
    record change date: 20231120174035.0
    record identifier: in00004757061
    language of cataloging:
      language term: eng