http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Strategic research and political communications for NGOs
1 online resource (xvii, 178 pages) : illustrations.
This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector.
Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; The Banyan, India.