A general theory of competition : resources, competences, productivity, economic growth /
The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, [Calif.] ; London :
SAGE,
c2000.
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| Series: | Marketing for a new century.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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