A general theory of competition : resources, competences, productivity, economic growth /

The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.

Bibliographic Details

Main Author:	Hunt, Shelby D.
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Thousand Oaks, [Calif.] ; London : SAGE, c2000.
Series:	Marketing for a new century.
Subjects:	Competition. Electronic books.
Online Access:	Connect to the full text of this electronic book