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Consumer culture : history, theory and politics /

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Showing the culture and institutional processes that have brought the notion of the 'consumer' to life, 'Consumer Culture' guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals t...

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Bibliographic Details
Main Author: Sassatelli, Roberta
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Los Angeles, Calif. ; London : SAGE, 2007.
Subjects:
Consumption (Economics)
Consumers > Attitudes.
Marketing > Social aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Showing the culture and institutional processes that have brought the notion of the 'consumer' to life, 'Consumer Culture' guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within.
Physical Description:1 online resource (vi, 237 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446212684 (ebook) :