http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (xxvi, 517 pages) : illustrations.
Guiding students from the most basic foundations of public relations writing through the production of actual, effective public relations materials, this 2nd edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Includes bibliographical references and index.