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Controversies in contemporary advertising /

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'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social and ethical questions about topics such as stereotyping, controversial products, consumer culture, and new technology.

Bibliographic Details
Main Author: Sheehan, Kim
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand oaks, [Calif.] ; London : SAGE, c2003.
Subjects:
Advertising.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social and ethical questions about topics such as stereotyping, controversial products, consumer culture, and new technology.
Physical Description:1 online resource (ix, 333 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452233130 (ebook) :