The marketing of the president : political marketing as campaign strategy /
Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television adv...
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| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
SAGE,
c1994.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign. |
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| Physical Description: | 1 online resource (xvii, 163 pages) |
| Audience: | Specialized. |
| ISBN: | 9781483326702 (ebook) : |