APA (7th ed.) Citation

Newman, B. I. (1994). The marketing of the president: Political marketing as campaign strategy. SAGE.

Chicago Style (17th ed.) Citation

Newman, Bruce I. The Marketing of the President: Political Marketing as Campaign Strategy. Thousand Oaks, Calif.: SAGE, 1994.

MLA (9th ed.) Citation

Newman, Bruce I. The Marketing of the President: Political Marketing as Campaign Strategy. SAGE, 1994.