Cracking the creativity code : zoom in/zoom out/zoom in framework for creativity, fun, and success /

Creativity is an acquired skill, one that improves with practice. This title shows you how! The book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years...

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Bibliographic Details
Main Authors: Ruttenberg, Arie, 1948- (Author), Maital, Shlomo (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: New Delhi : SAGE, 2016.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Creativity is an acquired skill, one that improves with practice. This title shows you how! The book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse. In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone.
Physical Description:1 online resource : illustrations
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9789351508014 (ebook) :