http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
psychology of attitudes and attitude change
1 online resource (xii, 276 pages) : illustrations.
Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. It looks at what attitudes are and why they are important and examines the ability of attitudes to predict behaviour.
Includes bibliographical references and index.