The mass marketing of politics : democracy in an age of manufactured images /

Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

Bibliographic Details
Main Author:	Newman, Bruce I.
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c1999.
Subjects:	Political campaigns > United States. Marketing > United States. Presidents > United States > Election. Democracy > United States. United States > Politics and government > 20th century. Electronic books.
Online Access:	Connect to the full text of this electronic book

by Newman, Bruce I.
Published 1999

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