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The mass marketing of politics : democracy in an age of manufactured images /

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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

Bibliographic Details
Main Author: Newman, Bruce I.
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c1999.
Subjects:
Political campaigns > United States.
Marketing > United States.
Presidents > United States > Election.
Democracy > United States.
United States > Politics and government > 20th century.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Physical Description:1 online resource (xviii, 166 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452233499 (ebook) :