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The SAGE encyclopedia of corporate reputation /

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively y...

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Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Carroll, Craig E. (Editor)
Format: eBook
Language:English
Published: Thousand Oaks : SAGE, 2016.
Subjects:
Corporate culture > Encyclopedias.
Business ethics > Encyclopedias.
Social responsibility of business > Encyclopedias.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions.
Physical Description:1 online resource
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781483376493 (ebook) :