rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Problems in marketing
    sub title: applying key concepts and techniques
  name:
    name part: Moutinho, Luiz.
    role:
      role term: creator
  name:
    name part: Chien, Charles S.
  name:
    name part: Sage Publications
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    place:
      place term: Los Angeles, [Calif.]
    place:
      place term: London
    publisher: SAGE
    date issued: c2008
    date issued: 2008
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiii, 322 pages)
  abstract: Fully revised and updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
  target audience: Specialized.
  target audience: specialized
  note: Luiz Moutinho and Charles Chien.
  note: Originally published as by Luiz Moutinho. London: P. Chapman 1991.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
  classification: HF5415 .M67 2008
  classification: 658.8
  identifier: 9781446220948 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: StDuBDS
    record creation date: 120418
    record change date: 20231120173806.4
    record identifier: in00004755902
    language of cataloging:
      language term: eng