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Relationship marketing : a consumer experience approach /

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The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.

Bibliographic Details
Main Author: Baron, Steve (J. Steve)
Corporate Author: Sage Publications
Other Authors: Conway, A. (Anthony), Warnaby, Gary
Format: eBook
Language:English
Published: Los Angeles [Calif.] ; London : SAGE, 2010.
Series:Advanced marketing series.
Subjects:
Relationship marketing.
Customer relations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
Physical Description:1 online resource (viii, 202 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446251096 (ebook) :