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European business and marketing /

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Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Harris, Phil, 1952-, McDonald, Frank, 1951-
Format: eBook
Language:English
Published: London : SAGE, 2004.
Edition:2nd ed.
Subjects:
Marketing > European Union countries.
European Union countries > Commerce.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.
Item Description:Previous edition: Paul Chapman, c1994.
Physical Description:1 online resource (xxxii, 302 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446219782 (ebook) :