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Do campaigns matter? /

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Combining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.

Bibliographic Details
Main Author: Holbrook, Thomas M.
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c1996.
Series:Contemporary American politics.
Subjects:
Presidents > United States > Election.
Political campaigns > United States.
Voting > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Combining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.
Physical Description:1 online resource (xiii, 178 pages).
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452243825 (ebook) :