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Audience analysis /

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In this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments.

Bibliographic Details
Main Author: McQuail, Denis
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c1997.
Subjects:
Mass media > Audiences.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:In this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments.
Physical Description:1 online resource (x, 166 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452233406 (ebook) :