rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Visual persuasion
    sub title: the role of images in advertising
  name:
    name part: Messaris, Paul.
    role:
      role term: creator
  name:
    name part: Sage Publications
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    place:
      place term: Thousand Oaks, [Calif.]
    place:
      place term: London
    publisher: SAGE
    date issued: c1997
    date issued: 1997
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxii, 297 pages) : illustrations.
  abstract: With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.
  target audience: Specialized.
  target audience: specialized
  note: Paul Messaris.
  note: Includes bibliographical references and index.
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Visual communication
  subject:
    topic: Commercial art
  classification: HF5822 .M415 1997
  classification: 659.1042
  identifier: 9781452233444 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: StDuBDS
    record creation date: 120521
    record change date: 20231120173745.7
    record identifier: in00004755665
    language of cataloging:
      language term: eng