Cover Image

Visual persuasion : the role of images in advertising /

With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.

Bibliographic Details
Main Author: Messaris, Paul
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand Oaks, [Calif.] ; London : SAGE, c1997.
Subjects:
Advertising > Psychological aspects.
Visual communication.
Commercial art.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.
Physical Description:1 online resource (xxii, 297 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452233444 (ebook) :