Cover Image

Handbook of relationship marketing /

This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Sheth, Jagdish N., Parvatiyar, Atul
Format: eBook
Language:English
Published: Thousand Oaks, [Calif.] ; London : SAGE, c2000.
Subjects:
Relationship marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing.
Physical Description:1 online resource (xvi, 660 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452231310 (ebook) :