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| 007 |
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| 008 |
130912s1992 cau fo| 000|0|eng|d |
| 005 |
20231120173740.4 |
| 020 |
|
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|a 9781483325521 (ebook) :
|c No price
|
| 035 |
|
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|a (OCoLC)1007858990
|
| 035 |
|
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|a (StDuBDS)EDZ0000159350
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| 040 |
|
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|a StDuBDS
|b eng
|c StDuBDS
|e pn
|
| 050 |
|
0 |
|a RA440.55
|b .B33 1992
|
| 082 |
0 |
4 |
|a 362.1014
|2 23
|
| 100 |
1 |
|
|a Backer, Thomas E.
|
| 245 |
1 |
0 |
|a Designing health communication campaigns :
|b what works? /
|c Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
|
| 260 |
|
|
|a Thousand Oaks, Calif. :
|b SAGE,
|c 1992.
|
| 300 |
|
|
|a 1 online resource (xv, 181 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 520 |
8 |
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|a This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.
|
| 521 |
|
|
|a Specialized.
|
| 588 |
|
|
|a Description based on print version record.
|
| 650 |
|
0 |
|a Mass media in health education.
|
| 650 |
|
0 |
|a Communication in medicine.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Rogers, Everett M.
|
| 700 |
1 |
|
|a Sopory, Pradeep.
|
| 710 |
2 |
|
|a Sage Publications.
|
| 776 |
0 |
8 |
|i Print version :
|z 9780803943315
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://sk.sagepub.com/books/designing-health-communication-campaigns
|z Connect to the full text of this electronic book
|t 0
|
| 955 |
|
|
|a SAGE Knowledge
|
| 999 |
f |
f |
|s 2b498548-8cc5-451b-8b40-94e44d116617
|i 4b861b75-1910-47da-a710-5abd9cc463f9
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e RA440.55 .B33 1992
|h Library of Congress classification
|
| 998 |
f |
f |
|a RA440.55 .B33 1992
|t 0
|l Available Online
|