Designing health communication campaigns : what works? /

This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.

Bibliographic Details

Main Author:	Backer, Thomas E.
Corporate Author:	Sage Publications
Other Authors:	Rogers, Everett M., Sopory, Pradeep
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. : SAGE, 1992.
Subjects:	Mass media in health education. Communication in medicine. Electronic books.
Online Access:	Connect to the full text of this electronic book