Business-to-business marketing /

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

Bibliographic Details
Main Authors:	Brennan, Ross, 1957- (Author), Canning, Louise (Author), McDowell, Raymond (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles : SAGE, 2013.
Edition:	2nd edition.
Series:	Advanced marketing series.
Subjects:	Industrial marketing. Industrial marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Item Description:	Previous edition: 2007.
Physical Description:	1 online resource (xxi, 386 pages) : illustrations.
Audience:	Specialized.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781446276518 (ebook) :