http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (x, 209 pages) : illustrations.
Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.
Robert Ormrod, Stephan C.M. Henneberg and Nicholas J. O'Shaughnessy.