rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Political marketing
    sub title: theory and concepts
  name:
    name part: Ormrod, Robert
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Henneberg, Stephan C. M.
    role:
      role term: author.
  name:
    name part: O'Shaughnessy, Nicholas J.
    name part: 1954-
    role:
      role term: author.
  name:
    name part: Sage Publications
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (x, 209 pages) : illustrations.
  abstract: Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.
  target audience: Specialized.
  target audience: specialized
  note: Robert Ormrod, Stephan C.M. Henneberg and Nicholas J. O'Shaughnessy.
  note: Includes bibliographical references.
  subject:
    topic: Campaign management
  subject:
    topic: Marketing
  classification: JF2112.C3 O76 2013
  classification: 324.7
  related item:
    title info:
      title: SAGE advanced marketing series
  identifier: 9781473914827 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: StDuBDS
    record creation date: 130118
    record change date: 20231120173710.7
    record identifier: in00004755286
    language of cataloging:
      language term: eng