Intellectual property and business : the power of intangible assets /

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. This book demonstrates how companies can deploy their IP not just as...

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Bibliographic Details
Main Authors: Ryder, Rodney D. (Author), Madhavan, Ashwin (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: New Delhi : SAGE, 2016.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. This book demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.
Physical Description:1 online resource : illustrations
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9789351508021 (ebook) :