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Encyclopedia of public relations /

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With almost 450 entries, this encyclopedia spans all aspects of the public relations field, from theory and practice to history, and includes profiles of great, famous and infamous practitioners.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Heath, Robert L. (Robert Lawrence), 1941- (Editor)
Format: eBook
Language:English
Published: Los Angeles : SAGE Reference, 2013.
Edition:2nd edition.
Subjects:
Public relations > Encyclopedias.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:With almost 450 entries, this encyclopedia spans all aspects of the public relations field, from theory and practice to history, and includes profiles of great, famous and infamous practitioners.
Item Description:Previous edition: issued in print, 2004.
Physical Description:1 online resource (xxxiii, 1093 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452276236 (ebook) :