Innovation management : strategies, concepts and tools for growth and profit /

Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten ess...

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Bibliographic Details
Main Author:	Maital, Shlomo
Corporate Author:	Sage Publications
Other Authors:	Seshadri, D. V. R., 1957-
Format:	eBook
Language:	English
Published:	Delhi ; London : Response, 2007.
Subjects:	Technological innovations > Management. Organizational change > Management. Strategic planning. Technological innovations > Management > Case studies. Organizational change > Management > Case studies. Strategic planning > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.
Physical Description:	1 online resource (489 pages) : illustrations.
Audience:	Specialized.
Bibliography:	Includes bibliographical references and index.
ISBN:	9788132108535 (ebook) :