http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Handbook of services marketing & management
1 online resource (ix, 521 pages) : illustrations.
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.
Teresa A. Swartz, Dawn Iacobucci, editors.
Includes bibliographical references and index.