Sustainable marketing : managerial-ecological issues /
By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more.
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| Format: | eBook |
| Language: | English |
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Thousand Oaks, Calif. ; London :
SAGE,
c1999.
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| Online Access: | Connect to the full text of this electronic book |
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