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Sustainable marketing : managerial-ecological issues /

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By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more.

Bibliographic Details
Main Author: Fuller, Donald A.
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c1999.
Subjects:
Green marketing.
Consumption (Economics) > Environmental aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more.
Physical Description:1 online resource (xi, 395 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452220611 (ebook) :