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International marketing management : text and cases /

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This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of internation...

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Bibliographic Details
Main Author: Mathur, U. C., 1938-
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: New Delhi ; London : SAGE, c2008.
Subjects:
Export marketing > Management.
Export marketing > India > Management.
International trade.
India > Commerce.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organisations under the aegis of the United Nations has been given its due importance.
Item Description:Includes index.
Physical Description:1 online resource (583 pages) : illustrations.
Audience:Specialized.
ISBN:9788132108436 (ebook) :