APA (7th ed.) Citation

Sage Publications & Jones, J. P. (1999). How to use advertising to build strong brands. SAGE.

Chicago Style (17th ed.) Citation

Sage Publications and John Philip Jones. How to Use Advertising to Build Strong Brands. Thousand Oaks, Calif. ; London: SAGE, 1999.

MLA (9th ed.) Citation

Sage Publications and John Philip Jones. How to Use Advertising to Build Strong Brands. SAGE, 1999.