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Advertising and promotion : communicating brands /

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This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.

Bibliographic Details
Main Author: Hackley, Christopher E.
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: London : SAGE, 2005.
Subjects:
Advertising.
Advertising > Social aspects.
Sales promotion.
Advertising > Brand name products.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
Physical Description:1 online resource (264 pages) : color illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446278789 (ebook) :