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Media research techniques /

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With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies.

Bibliographic Details
Main Author: Berger, Arthur Asa, 1933-
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, 1998.
Edition:2nd ed.
Subjects:
Mass media > Research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies.
Item Description:Previous edition: 1991.
Physical Description:1 online resource (viii, 173 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452243160 (ebook) :