Cover Image

Brands, consumers, symbols, & research : Sidney J. Levy on marketing /

This volume assembles all Sidney J. Levy's and his collaborators' significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.

Bibliographic Details
Main Author: Levy, Sidney J., 1921-
Corporate Author: Sage Publications
Other Authors: Rook, Dennis W.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c1999.
Subjects:
Marketing > United States.
Advertising > United States.
Consumer behavior > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This volume assembles all Sidney J. Levy's and his collaborators' significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.
Physical Description:1 online resource (xvii, 590 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452231372 (ebook) :