Dictionary of marketing communications /

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Bibliographic Details

Main Author:	Govoni, Norman A. P.
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c2004.
Subjects:	Marketing > Dictionaries. Communication in marketing > Dictionaries. Electronic books.
Online Access:	Connect to the full text of this electronic book