Service quality : new directions in theory and practice /
Discussing the latest research and theory in customer satisfaction and services marketing, the topics include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value.
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
c1994.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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