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Strategic brand management for B2B markets : a road map for organizational transformation /

This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.

Bibliographic Details
Main Author: Sarin, Sharad
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Delhi ; London : SAGE, 2010.
Subjects:
Branding (Marketing)
Brand name products > Management.
Product management.
Branding (Marketing) > India.
Brand name products > Management > India.
Product management > India.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.
Physical Description:1 online resource (xix, 262 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446270271 (ebook) :