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Leading edge marketing research : 21st-century tools and practices /

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Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Kaden, Robert J., Linda, Gerald, Prince, Melvin
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, 2012.
Subjects:
Marketing research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
Physical Description:1 online resource (xix, 483 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452240558 (ebook) :