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Sales forecasting management : a demand management approach /

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Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and...

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Bibliographic Details
Main Author: Mentzer, John T.
Corporate Author: Sage Publications
Other Authors: Moon, Mark A., 1955-
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c2005.
Edition:2nd ed.
Subjects:
Sales forecasting.
Marketing research.
Marketing > Management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,.
Physical Description:1 online resource (xv, 347 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452204444 (ebook) :